Watson Institute at UFM Career Accelerator

Empowering entrepreneurial leaders to accelerate their careers and lead lives of consequence, purpose, and impact.

Accelerate your career, lead a life of impact.

Watson Institute at Universidad Francisco Marroquín (UFM) is a program that accelerates the careers of entrepreneurial leaders through rigorous training in the skills required for success in today’s economy and workforce. Through intensive mentorship, a powerful global network, and a community of peers, the program protects the courage of the next generation to lead a life of impact.

Watson Institute at UFM is running two courses from July 27th to November 27th, 2020. The two courses are Design your Life and Watson Institute Impactful Encounters. There is more information about these two courses below.

Watson Institute at UFM is for university students and young professionals from across the Americas and world determined to launch a successful career and life of impact. Students will connect with their purpose, practice the skills of entrepreneurship and leadership, and build a powerful global network. Each summer Watson Institute at UFM runs a Career Accelerator for which current students at UFM are eligible to receive a minor.


Courses and workshops focused on entrepreneurship, leadership, and hard skills that put theory to practice.


Every student is paired with mentors that align with their passions, challenge their assumptions, contribute valuable perspective, and expand their network, vision, and sense of purpose.


Students join a diverse, global cohort with a variety of experiences and a common goal to impact the world.

Hands-on and interactive courses

The rigorous Watson Institute curriculum is geared to prepare students with the skills and experience to design and lead impactful, successful careers. Below you will find an overview of the courses offered by Watson Institute during the second semester of 2020:

Design your Life
This course, based on the book Designing your Life, by Stanford professors Bill Burneet and Dave Evans, uses design thinking to address the complicated nature of designing the life and career you want. We will use the tools, frameworks, mentors and our peers to work through these topics. This class will be based around assigned readings, exercises and reflections. Each week we will go through the readings to discuss topics such as way-finding, prototyping your life, how not to get a job, designing your dream job and more. This is an experiential class that includes seminar-style discussions and requires each student to follow the readings each week to engage in discussions.

Watson Institute Impactful Encounters
Each week Watson Institute at UFM will invite one of the world’s foremost leaders and entrepreneurs to the deliver a Master Course, share their entrepreneurial journey and experience, mentor the students, and deliver an interactive workshop about a relevant skill.  This class enables students to build a global network, develop a portfolio of relevant skills, and advance a successful and impactful career. Each Master Course includes Socratric seminar-style discussions and weekly application and reflection of the skills developed.

UFM students will be able to register for these courses during the second semester through the normal “assignation process” at UFM.

Students taking these two courses will receive a Watson Institute Certificate for their participation.

Master Course Teachers

We have the privilege to host some of the world’s foremost leaders, entrepreneurs, and practitioners to deliver Master Courses: highly interactive workshops and 1-on-1 mentorship sessions. Examples of Master Course Teachers include:

Guillermo Jaime

Guillermo is one of Mexico’s leading entrepreneurs. The founder of MIA, Guillermo’s company has built 60,000 affordable homes across Mexico. He is one of the rare individuals to receive both the prestigious Ashoka Fellowship and be named an Endeavor Entrepreneur representing the intersection of his successful business model with his heart for changing lives.

Monica de Zelaya

Dean of UFM School of Economic Sciences; founder of UFM Kirzner Entrepreneurship Center; senior consultant for Franklin Covey; co-author of books on entrepreneurship and management; professor of management theory, leadership, and entrepreneurship; president of Antigua Forum 2015. Monica also helped integrate the 7 habits of highly effective people curriculum into the national education system of Guatemala.

Jeff Hoffman

Jeff Motivational Speaker, Bestselling Author, Hollywood Film Producer, a Producer of a Grammy-winning jazz album, and Executive Producer of an Emmy Award-winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more.

Universidad Francisco Marroquín and Guatemala

Universidad Francisco Marroquín (UFM) is a leading institution of higher education in Guatemala with the mission to teach and disseminate the ethical, legal, and overall economic principles of a society of free and responsible persons. UFM has played an important role in the development of Guatemala and produced many of the region’s leading entrepreneurs, executives, and public officials.

Guatemala itself has a thriving entrepreneurial ecosystem. Students of Watson Institute at UFM are integrated into the global entrepreneurial community through their Mentors, Master Course Teachers, internships, and challenges presented in the curriculum. Students of Watson Institute at UFM will have the opportunity to meet with leaders across Guatemala, the Americas, and the world.

The Cohort

As part of Watson Institute at UFM, entrepreneurial leaders from across the Americas and globe build a powerful community of peers and lifelong friendships. The cohort, as diverse as it is, has in common a gritty idealism and drive to make the world a better place.

Is this program for you?

The program is designed for university students and young professionals determined to advance their careers and lead lives of consequence, meaning, and impact.

The program will be delivered in English. The majority of faculty, mentors, and master course teachers will be fluent in both Spanish and English.

Have questions about this program?

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