Magdaly Santillanez, 2024 Rising Leaders of Mexico Fellow
Meet the 2024 Rising Leaders of Mexico Fellows
Generously sponsored by the Luff Family, Jane McConnell, and TJ Heyman
Aldo Medina
Ticket for Change Mexico | Mexico City, Mexico
Ticket for Change Mexico empowers change-makers with the potential to transform the world. Their programs cater to social/environmental entrepreneurs, corporate change agents, and those in professional transition. The venture employs a threefold approach: inspiration to merge economic, social, and environmental success; introspection to pinpoint skills and desired impact; and action to drive transformation. The venture’s offerings fuse personal aspirations with global challenges through inner and outer explorations, fostering enduring support communities via tailored training and mentorship.
Ticket for Change has reached 130,000 individuals worldwide over the past 9 years and is currently developing a domestic branch in Mexico, as well.
Ana Evelyn Vásquez Pérez
Yipi | Guadelajara, Mexico
Evelyn has a degree in International Relations from Tecnológico de Monterrey and in Artificial Intelligence from the National Polytechnic Institute. She has a minor in International Cooperation for Development from Tecnológico de Monterrey and a postgraduate degree in E-commerce from Anáhuac University.
She is the co-founder of Yipi, a tech-based company that provides safe and sustainable short-distance (5 km or less) passenger transportation, which prevents the thousands of accidents and deaths provoked by motorcycles taxis, and tuk-tuks. Yipi has transported over 100,000 users and saved over 79,000 kg of CO2 emissions since it started its operations in 2020. Driving Yipi’s success is a dedicated team of four professionals who are passionate about reshaping urban mobility and making sustainable transportation and legislated as Community Transport. Additionally, the Business Advisory Council of Jalisco promotes Evelyn’s policy of “Sustainable Minimobility” into a law that requires any transportation of less than 5km to be zero emissions.
Santander X Global Challenge Barcelona (2023) / Startup Building UAG (2023) / Heineken Green Challenge (2022) / InchTech and Social Impact by Siemens Energy Mexico (2022) / GIZ Mexico (2022) / Santander X (2021) / New Ventures and Small Livewire Accelerator
Germán Zubía
CONNOVO | Mexico City, Mexico
German has a Master’s Degree in Local Economic Development from the London School of Ecnomics.
Germán is the co-founder of Connovo, the first “Impact Venture Studio” in Mexico, benefiting over 20,000 people. Germán is the CEO of Hipocampus Centros de Aprendizaje, a social enterprise dedicated to increasing access to high-quality early childcare and education services. Hipocampus operates 11 Learning Centers, which have directly benefited more than 2,000 families, and empowered 100 local Women as educators.
“Best for the World” company by Sistema B / “UBS Visionaris” award for social entrepreneurship / Winner of the “IKEA Social Entrepreneurship” accelerator / Winner of the “Ignite Award for Outstanding Social Impact” / Participant as In-residence program for Miller Center for Social Entrepeneurship.
Diana Murrieta
Nosotras para Ellas | Mexico City, Mexico
Diana has a Bachelor’s of Laws from Tecnológico de Monterrey.
Diana is a lawyer and worked for the UN for Human rights. She is the Founder of Nosotras para Ellas, a nonprofit committed to strategically litigating cases of sexual and family violence, focusing on prevention and access for justice of women. She is a consultant and speaker on topics related to violence against women and feminism.
She conducts workshops for diverse audiences aimed at raising awareness about gender-based violence and provides legal representation. Nosotras para Ellas has helped approximately 200 women providing legal advice and psychological support and works with over 50 volunteers.
Diana also serves as a weekly gender columnist for the Heraldo de México newspaper.
Arturo Fenton
Becarius | Mexico & Latin America
Arturo has a BS Degree in Digital Systems and Robotics Engineering from Tecnologico de Monterrey and a MS Degreen in Entrepreneurship and Innovation from BI Norwegian Business School. he is currently studying for a Master’s degree in Entrepreneurship and Innovation at BI Norwegian Business School in Oslo, Norway
He Founded Gestorsolar, a software that helps solar companies manage their projects.In 2021, he started Becarius, an initiative that aims to increase the representation of Latino students in international education. Becarius uses social media, which has reached over 300 million users by sharing information about scholarships and opportunities abroad, guidance, and mentorship for applicants. Arturo plans to expand Becarius with English teaching and learning technologies.
Gestorsolar earned him recognition as one of the 15 innovative leaders in Mexico by AT&T, New Ventures, and The Center @ MIT.
Carla Rivero
El Cuyo es Tuyo | Merida, Mexico
Carla studied Industrial Engineering at Universidad Iberoamericana, Ciudad de Mexico.
She is an entrepreneur and former employee at Ashoka. Carla’s first venture Bravura provided training to early-stage entrepreneurs. Carla found El Cuyo es Tuyo. El Cuyo es tuyo – is a small community in the Yucatán, México.
Like many other communities, 100% of El Cuyo’s trash is burnt in the open air. The lack of a formal market and a reduce, reuse and recycle culture, are the main challenges we face while integrating a model that minimizes its waste generation and maximize resource efficiency. As we collectively tread this path towards sustainability, El Cuyo es tuyo stands as a beacon of hope a testament to the positive change that can happen when a community unites for a common purpose.
Within one year of operating, El Cuyo has collected and recycled 2.6 tons of waste, engaged 30% of the town’s of the population in their activities, and established 22 waste collection centers.
Humberto González
abierTTo | Mexico City, Mexico
abierTTo is a community that aims to democratize technology access, fostering entrepreneurship and driving extensive digital adoption among micro and nano businesses—the backbone of Latin America’s economy. Embracing a “collaborative digital sales model,” they foster neighborhood interactions, enabling sustainable growth for local businesses. Through this model, neighbors can initiate and expand their enterprises, forming a self- sustaining ecosystem. abierTTo is currently run by a team of four individuals and has a functional MVP available for download on major operating systems including iOS, Android, and Huawei.
The venture currently supports over 850 businesses across 6 Latin American countries, and has been downloaded by more than 12 thousand users.
Karim Guillen Libien
Rearvora | Mexico City, Mexico
Karime is a Biotechnologist. She is Founder of Rearvora a company that transforms organic waste from fruits, flowers, cereals and oils into personal care products with Sustainable packaging, reinventing and promoting the use of true Green Beauty. Her purpose is using her voice to create conscious echoes promoting sustainability with science through entrepreneurship for everyone. Co creator of Noplastic®. President of the Entrepreneurship Commission of the Council of Cameras, Business Associations of the State of Mexico. One Young World, Youngo, Fundación Tlaloc and AUDI ambassador. She is also the founder of 360° Sustainable Academy.
Recognized as 25 women in science by 3M in LATAM / Rising Star Women That Build Globant Awards (2023) / Sustainability Nea Award (2023) / Curator of Global Shapers CDMX (2024) / First and only woman in America winner of the Audi Hackathon (2022) / FlagBearer of Mexico One Young World Manchester (2022) / Selected for One Young World Impact Report for worldwide projects working in the SDG 12 and Ambassador Spotlight (2024). President of Entrepreneur Commission for Council of Chambers, State of Mexico (2024)
Magdaly Santillanez
Hacking Money | Mexico City, Mexico
Magdaly, the first in her family to attend a university, obtained a full-ride scholarship in Economics at Instituto Tecnológico Autónomo de México (ITAM).
Hacking Money aims to teach Women financial literacy through a learning platform and basic coding tools to close the gender gaps of financial inclusion and access to STEM tools. She founded a microcredit program for 20 Women in her local community. Her venture’s first course on financial literacy was launched in 2023 and delivers a social media platform to access Hacking money software.
Member of Global Shapers, for the initiative of the World Economic Forum.
Marian Myers
MazLocal | Mazatlán, Mexico
Marian Secretary of Tourism of the Youth Business Council and Representative of Female Empowerment for Youth Business Council of Mazatlan. She is also the Commander of the Mazatlan American Legion Post 11 and is Official Press for non Spanish speakers. Marian was born in Omaha, Nebraska to a Mexican mother and African American father. She is fluent in both Spanish and English and a citizen of both countries.
After living in Sinaloa for five years, Marian realized there were many Black expats living in the area, but there were very few resources to support them to integrate into the local community and culture. For these reasons, Marian founded MazLocal. MazLocal encourages individuals to move to Sinaloa and grow the economy of local goods and products produced in the region. MazLocal is committed to addressing negative stereotypes by creating community through cultural gatherings from music to art and cuisine.
Paulina Perea
Dos California’s Brewsters | Tijuana, Mexico
Paulina has an Engineering degree on Renewable Energy and a M.S. on Environment.
Paulina is an Associate Professor in the Mechanical Engineering Department at the Autonomous University of Baja California. She founded Dos California’s Brewsters to connect women from different backgrounds on both sides of the border over craft beer. She has worked in the craft beer industry since 2017.
The group actively fundraises to provide scholarships for women from low-income backgrounds to attend university.
Academy of Women Entrepreneurs (2021) / The Young Leaders of America International / International Visitors Leadership Program for Women.
Samuel Meschoulam
SMS Consultores | Mexico City, Mexico
Samuel has a Law degree from Universidad Iberoamericana and a Master’s in Public Management from Tecnológico de Monterrey.
Samuel is the Founder of SMS Consultores, a social impact venture focused on inclusive public policies with a human rights perspective. Their core activities include research, advocacy, and promoting ethical business practices. This approach advances social justice by bridging disparities in access to vital resources and promoting government accountability. By aligning policies with global human rights standards, it fosters a culture of human rights, prevents conflicts, and fosters a fairer, more inclusive society that enhances overall well-being and prosperity. SMS has raised half a million USD in funding, enabling them to collaborate with 3 states, 5 cities, and 5 congresspeople across Mexico, influencing policy development with a human rights perspective. SMS Consultores is currently run by a team of 15 professionals.